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ABCO Technology offers

Search Engine Optimization and Marketing

Getting visitors to your website can be an ever escalating battle, however, this highly participative and interactive search engine optimisation training course shows you the fundamental techniques required to improve the search engine ranking for your website.

Course Objectives

Course Benefits

 

This course is a part of the ABCO's CIW Certification Program. Upon completion of this course, delegates will understand the key Search Engine Optimisation (SEO) procedures so they can optimise their own site for search engines. Students will understand the differences between search engines and directories, learn the elements of design which effect ranking, the importance of keywords and the submission process. This course can be tailored to focus on the website of your choice.

Students will obtain the CIW certification program. Many E-commerce companies have the responsibility of promoting their web site. Any one who is responsible for promoting their web site will benefit from this course.

 

Prerequisites

  

Course Duration

 

Thorough knowledge of Computers and Internet is the main requirement for this course. If this course is taken as a part of the ABCO's CIW Certification program, then the following courses are considered to be pre-requisites for this course:

  • CIW Associate

  • HTML

 

This is a one day course or a total of 8 hours is the basic time duration for this course.

Course Guide

 

Search Engines and Directories

  • What is the difference between a search engine and a directory?

  • Why are they important?

  • How do they work?

Elements Affecting Ranking

  • Dynamically generated pages and Cold Fusion

  • Frames, tables, Javascript and graphics

  • What is 'spamming'?

Keywords

  • Choosing and positioning keywords

  • How do search engines determine 'relevancy'?

  • Creating effective titles

  • Writing captivating descriptions

Additional Web Promotion Tactics

  • Do these tactics provide a solution?

  • Doorway pages, hidden links, site maps

  • Cloaking' strategies

The Web Positioning and Submission Process

  • Analysis of your competition

  • Pre-submission and submission log

  • Submission services and submission analysis

Key Directories and Search Engines

Latest information on the top search engines and directories

  • Google, eSpotting, Overture

  • Y ahoo, Alta Vista, Ask Jeeves, Real Names

  • Excite, Webcrawler, Lycos and the Open Directory

  • Hotbot, Inktomi, AOL and MSN Search

  • Google, Direct Hit and other engines

 

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